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Recently, the Jinjiang company through share shopping community mushroom Street completed a special order: the company was 300 casual shoes and eventually completed deals with 43 percent of the price. In fact, this group was not included in the company's plan, their special is that, it is made up of a large number of consumers spontaneously "groups", which by mushrooms Street, negotiating on behalf of consumers and companies, so that consumers end up with 43 percent off deals this casual shoeXinhua learned that the C2B model, called "reverse Group buys" in Quanzhou, a handful of companies began to test the waters in this new group-buying patternsSpontaneously by the consumer groupA set of data displayed: at the end of December 2011, collapse of group-buying websites in China reached 1960, only 66 number of coupon sites added over and 2011, the national group sales 21.632 billion yuan in 2010, 8.6 times times the turnover of 2.5 billion yuanData show that last year, GroupOn "collective death" does not block the growth of group buying deals, needs to be changed is the group itself and the future business model, reverse Group (also known as the reverse group) is the industry-one of the most promising new group mode.
According to inverse operators described Hu Xiandong, founder of group buy save it, the reverse is relative to the commodity trading initiated by the merchant e-commerce B2C (BusinesstoCustomer), and vice versa for C2B (CustomertoBusiness) pattern, group buy information issued by the buyers, by e-commerce platform, link invite peers eventually aggregates a bunch of people who have the same consumer demand, buying a commodity, Allowing businesses to provide more concessions in the case of small profits but quick turnover few months ago, share community mushroom Street shopping has just launched a new feature-the "mushroom" freedom ", that is, users select their favorite commodity initiative group buy, sellers set the buying price and time, when the group reaches a certain number of group buying success"Reverse Group buys the fundamental difference with the traditional group buying, it is user-initiated, generated price provided by multiple vendors bid, while traditional group buying price only by a single business in charge. "Our city's GroupOn practitioner Zhu described at present, I think beautiful said, mushroom Street, e-commerce platform can be said close to reverse deals trading links.
You can "vote" Group shoppiTaobao ju deal page is open, showing on the page "product group", "Poly ordered", "branded discount", "I want to" more than one entry corresponding to the different cheap nike free 3.0 needs of users, in which "I think" Taobao for the reverse e-commerce practicReporters observed Web site to buy form presents the user with hundreds of items, the top of the page for goods for apparel, fashion, shoes, electrical appliances, food, mother and child, home categories, every single mark price, expect discounts, and information such as how many people want to buy"Traditional group buying needs huge sales forces to talk about businesses, merchandise discounts for peace talks, to USA networks for example, 2011 sales force levels reach 1000 people. "Mr Zhu, relatively speaking, reverse buying business is more flexible because the site just contact the target businesses, having to step in this process.
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