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Recently, the Jinjiang company through share shopping community mushroom Street completed a special order: the company was 300 casual shoes and eventually completed deals with 43 percent of the price. In fact, this group was not included in the company's plan, their special is that, it is made up of a large number of consumers spontaneously "groups", which by mushrooms Street, negotiating on behalf of consumers and companies, so that consumers end up with 43 percent off deals this casual shoeXinhua learned that the C2B model, called "reverse Group buys" in Quanzhou, a handful of companies began to test the waters in this new group-buying patternsSpontaneously by the consumer groupA set of data displayed: at the end of December 2011, collapse of group-buying websites in China reached 1960, only 66 number of coupon sites added over and 2011, the national group sales 21.632 billion yuan in 2010, 8.6 times times the turnover of 2.5 billion yuanData show that last year, GroupOn "collective death" does not block the growth of group buying deals, needs to be changed is the group itself and the future business model, reverse Group (also known as the reverse group) is the industry-one of the most promising new group mode.

According to inverse operators described Hu Xiandong, founder of group buy save it, the reverse is relative to the commodity trading initiated by the merchant e-commerce B2C (BusinesstoCustomer), and vice versa for C2B (CustomertoBusiness) pattern, group buy information issued by the buyers, by e-commerce platform, link invite peers eventually aggregates a bunch of people who have the same consumer demand, buying a commodity, Allowing businesses to provide more concessions in the case of small profits but quick turnover few months ago, share community mushroom Street shopping has just launched a new feature-the "mushroom" freedom ", that is, users select their favorite commodity initiative group buy, sellers set the buying price and time, when the group reaches a certain number of group buying success"Reverse Group buys the fundamental difference with the traditional group buying, it is user-initiated, generated price provided by multiple vendors bid, while traditional group buying price only by a single business in charge. "Our city's GroupOn practitioner Zhu described at present, I think beautiful said, mushroom Street, e-commerce platform can be said close to reverse deals trading links.

You can "vote" Group shoppiTaobao ju deal page is open, showing on the page "product group", "Poly ordered", "branded discount", "I want to" more than one entry corresponding to the different cheap nike free 3.0 needs of users, in which "I think" Taobao for the reverse e-commerce practicReporters observed Web site to buy form presents the user with hundreds of items, the top of the page for goods for apparel, fashion, shoes, electrical appliances, food, mother and child, home categories, every single mark price, expect discounts, and information such as how many people want to buy"Traditional group buying needs huge sales forces to talk about businesses, merchandise discounts for peace talks, to USA networks for example, 2011 sales force levels reach 1000 people. "Mr Zhu, relatively speaking, reverse buying business is more flexible because the site just contact the target businesses, having to step in this process.

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Worth note of is, Kappa is not first a, more impossible is last a on kids produces coveted of heart of movement brand: May early, Lee Ning group high profile announced, will to new of management team, and new of brand logo March kids area, and publishing has Lee Ning kids future 5-10 years of development planning; April 27, has in domestic has more than 1400 over stores of 361 ° kids and CCTV children channel signed nike dunk low pro sb sale strategy cooperation agreement, to outside passed has further expansion children market of signal; Again forward dating back, in experience has on domestic kids market of wait-and-see period Hou, special step Yu this year April publishing message said, will launched to X-TOP brand for representative of leisure series and special step 1+1 children series costumes, and Yu year opened 100 Home Kids shop; and domestic first home March children market of movement brand Ann stepped, also has quietly accelerated has kids of opened shop speed, open data displayed, 2011, Ann stepped its of kids stores from early of 383 home soared to 632 home, Far beyond their number plans 500 stores in the beginning ... ......

An interest in children's clothing, sports is not only above brand. This reporter learned that, Bala-bala currently ranked among the top three in the national children's wear market, from the well-known leisure brand sum horses owned while the beautiful Tess nation prestige, Saint Angelo, Justice bird, also has been testing the water children's clothing business. Also, 27th afternoon, dang reporter in pregnancy baby supplies stores Jinan Baby Bell son Lishan shop within interview Shi, also see has Baby Bell son owned of clothing brand "yingbb", despite the brand currently only focused Yu do infant of within wearing clothing, style and number are not more, is also is to outside passed has such a signal: except into loaded brand, some channel businesses also in Active March kids area.

"Baby Belle is a professional maternity Shopping Plaza, clothing which is not high. But relative to other maternal and infant products, such as diapers, formula, clothing profits did much better. "Jinan baby Belle chairman Liu Changyan said. Clothing brands, mainly for two reasons: first, in order to retain old customers, on the other hand, in order to avoid malicious competition, "after all, its own brand of fewer intermediaries, some profit takers. "Liu Changyan said.Big-name international movement, and in this way can be described as children's wear "much earlier" interviews reporter discovered that "little Artie", "small company" earlier springs have been placed not only children's clothing shop counters, and has quite a reputation in some consumers.On June 5, the Kappa brand in Beijing, China signed new products release, "kappakids" officially unveiled, and this also marks this consistent, hailed it as "fashion, sports" brand into children's wear industry for adults.

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According to reports, in traditional GroupOn, coupon number to reach 5 to groups, and when the Group was running low, and the motivation for businesses will be affected by the impact, because batch does not go on, have to provide goods or services. While the inverse coupon is set by the merchant's deal price and the number of groups, conducive to the mobilization of the business initiative. Below market price 50%-80Targeting reverse buying this model is not only a business, as well as traditional footwear companies. "Reverse buying slowed the business ' guessing 'users ' psychology pressure. "Has just sold a reverse buying business company official Liu, reverse buying truly meaningful marketing mode of personality is based on consumer demand-oriented, more in line with market trends"Last year, the Quanzhou some preliminary men's wear, casual wear brands have already been involved in the reverse Group buys, but the current is at a tentative stage, overall sales are small. "Septwolves operation of e-commerce distributors, described to reporters gathered in Quanzhou city XING Zhang Qingshan, General Manager of electronic commerce, reverse buying requires a lot of registered users, as well as supported businesses upload baby.

What drove volumes is the electricity supplier has been thinking about the problem. "As consumer personalization, price be deduced and other reasons, buying ' abortion rate was quite high. "Said Zhang Qingshan, began participating in reverse buy businesses that tend to get low group rates, buyers could not be found. It is learnt that the mushrooms of the Freedom Corps initiative's deal than just one-eightieth, the number is not highPerhaps some reverse buying success abroad experience to local companies. It is understood that in the United Kingdom by consumers Made.com reverse coupon site, the sales process is: to embrace design submissions, selecting one weird but also with realization of, their design online for consumers to vote, winning products are made into samples, after shooting received orders on the Internet.

Statistics show that the family mens nike free run 3 had no plants, reverse coupon site inventory, store, selling price than the market price by 50%-80%, consumers at home will be able to buy directly from the manufacturer to your favourite products. "This is a fresh cheese made from, and who moves, who tasted the sweetness. "A garment industry told reportersHe made of this new "cheese" is none other than clothes. Nike, adidas, Li Ning, Kappa, Anta, sum Ma, American Tess nation prestige, ZARA, Gucci, and Armani ... ... More and more well-known brands for adults are into the area of children's clothing, and seemingly unremarkable children's apparel market, but also because of their influx, has become a battlefield without smokAggressive expansioAdult brand is just "kids jinjunhaoWhile some of the looks "irrelevant" in this growing army of children's clothes, people look up, or sports brand presence.

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Gross margin at more than 60% "Baby clothes" into a new profit growth point Sandals over more than 200 dollars a pair, $ sneakers more than 400 ... ... Baby Belle Lishan "little Nike" Shoppe, a plethora of various shoes attracted the attention of many parents, of course, its high price makes many people stay away. June 17 United States Kearney management consulting firm issued a research report in this report, China was rated as the most potential for e-commerce in developing countries marketsKearney company study found that broad market coupled with active users base, a sound social infrastructure contributed to the excellent businesses engaged in e-commerce environmentAt present, the Chinese online retail market value amounted to 23 billion dollars, after the United States, finishing second. Within the next 5 years, with the development of infrastructure and online businesses, e-commerce in China will rise an annual turnover rate of rapid growth 29%. Among them, clothing and footwear products are the two leading commodity trading online.

"Online retailing provided a good sales platform for enterprises in developing countries. "HanaBen-Shabat Kearney company partner said," also, companies can also use the onlinechannel, brand promotion, also reduced the cost of investments in physical stores. ”Top10 most potential for e-commerce developing countries: China, Brazil, and Russia, and Chile, and Mexico and the U.A.E., and Malaysia, and Uruguay, and Turkey, and Oman. Recently, a leading global public relations firms Darren international communications consulting company said in a statement, has been formally appointed as the company's public relations consultant of global PR and communications activities. Industry analysts, this was Li Ning as the Savior of declining reputation in the industry and to make important decisions, which can straighten out the Li Ning brand positioning and to the adoption of strategic activities to reverse the image of Li Ning has yet to be verified. Public relations marketing in London before the Olympic Games and the Olympic Games would be his first after taking office "papers".

Darren International CEO Li Hong said in a statement, through a variety of marketing tools or disseminated online, and offline activities to consolidate and requires a deep understanding nike dunk sky high buy of the Li Ning brand communication, marketing, e-commerce and customer relationship management goals. Collaborations include Darren international as the company providing brand public relations, digital marketing, corporate image, communication, dissemination activities, such as the Olympic Games of London consultancy services. Goal is to help further enhance China's leading sports shoes clothing brand Li-Ning's image and status. Landslide in a lot of close up, earnings growth, suffering Investment Bank rating lower ... .Listed on the stock exchange of Hong Kong to the Mainland sports brands, 2011 collective setback, listed company, also is in the lowest positionSurprise was however prepared listing and financing third-tier sports brand on the Mainland "elegant bird" has produced a beautiful prospectus.

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In the prospectus, elegant birds described the Outlook for industry is full of beautiful words spill, 2010 Li Ning and Anta's performances to support industry growth potential before, but for 2011 nike air max 90 sale the mainland does not mention sports brand of the industry-wide downturn situation.Industry-wide into a corner, elegant birds are immune to the insiders call as clear as mud.Big increase in performance it funnyThe a-share market landed noble birds brought an unusually beautiful prospectus. Elegant bird prospectus disclosure 2011, total revenues reached 2.649 billion yuan, 2010 performance only to 1.535 billion yuan in the same periodIn accordance with the relevant disclosure rules of the regulators, most prominently in the prospectus, should first of all be listed companies may risk facing investors clear tips. Elegant bird prospectus shows that only four major risks: accounts receivable risk, tax risk due, dealers model risk as well as the rising cost of raw materials, labor riskHowever in the eyes of the industry, noble bird is the greatest risk facing an industry-wide systemic risks of recession.

At the same time, sports brand performed relatively well on the Mainland last year had also met with investment bank downgraded. China Merchants securities (Hong Kong) considered, xtep performance will be a significant slowdown this year, while the company will continue to maintain a slow opening policies, 2012 net income will drop by 0.6%. China Merchants securities gives weaker than ratings.July arrival of the London Olympics has become increasingly strong. Adjustment of China sports shoes enterprises focus on energy, relying on the Olympic stage to achieve a v-shaped reversed. Whatever is the leading brand of high profile into the Olympics, or two or three line brand "curve" into the Olympics, targeting the Olympic Chinese sneaker cake enterprises, are eagerly and ambitions. Compared to the 2008 Beijing Olympics, sneaker companies fought the 2012 London Olympics, China showed some of the new features, both from the effects of the second leg, and also by the sneaker companies are in a new stage of development, China decided to.

While benefiting United Kingdom "Olympics" Ryan boots enterprises, more than glory. "Our company recently foreign trade business is still good, especially the United Kingdom area of orders has increased markedly. "State resistance footwear, sales manager of Zhejiang He Lifen said. Cornwall shoe company Sun Decheng, ruian city, told reporters that this year United Kingdom buyers, far more than the company expected demand for shoes, they are working overtime lately, rubber footwear orders.Since the second half of last year, sport brands of industry even more distress. Peak disclosed in its earnings of listed companies in Hong Kong 2011 fourth-quarter, the company same-store sales growth of only 1.7%, far below the level of the first three quarters. Investment banks predicted that peak 2011 inventory backlog until 2012 at the fastest quarter before digestion is complete.A brokerage researcher who asked not to be named told reporters that after three years of rapid expansion, basic entered the bottleneck of the development of various sports brand. After the 2008 Olympic Games, sports brand's expansion in the Mainland obviously accelerated opening stores of strategic brings economies of scale have completed the full performance release.

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