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Worth note of is, Kappa is not first a, more impossible is last a on kids produces coveted of heart of movement brand: May early, Lee Ning group high profile announced, will to new of management team, and new of brand logo March kids area, and publishing has Lee Ning kids future 5-10 years of development planning; April 27, has in domestic has more than 1400 over stores of 361 ° kids and CCTV children channel signed nike dunk low pro sb sale strategy cooperation agreement, to outside passed has further expansion children market of signal; Again forward dating back, in experience has on domestic kids market of wait-and-see period Hou, special step Yu this year April publishing message said, will launched to X-TOP brand for representative of leisure series and special step 1+1 children series costumes, and Yu year opened 100 Home Kids shop; and domestic first home March children market of movement brand Ann stepped, also has quietly accelerated has kids of opened shop speed, open data displayed, 2011, Ann stepped its of kids stores from early of 383 home soared to 632 home, Far beyond their number plans 500 stores in the beginning ... ......
An interest in children's clothing, sports is not only above brand. This reporter learned that, Bala-bala currently ranked among the top three in the national children's wear market, from the well-known leisure brand sum horses owned while the beautiful Tess nation prestige, Saint Angelo, Justice bird, also has been testing the water children's clothing business. Also, 27th afternoon, dang reporter in pregnancy baby supplies stores Jinan Baby Bell son Lishan shop within interview Shi, also see has Baby Bell son owned of clothing brand "yingbb", despite the brand currently only focused Yu do infant of within wearing clothing, style and number are not more, is also is to outside passed has such a signal: except into loaded brand, some channel businesses also in Active March kids area.
"Baby Belle is a professional maternity Shopping Plaza, clothing which is not high. But relative to other maternal and infant products, such as diapers, formula, clothing profits did much better. "Jinan baby Belle chairman Liu Changyan said. Clothing brands, mainly for two reasons: first, in order to retain old customers, on the other hand, in order to avoid malicious competition, "after all, its own brand of fewer intermediaries, some profit takers. "Liu Changyan said.Big-name international movement, and in this way can be described as children's wear "much earlier" interviews reporter discovered that "little Artie", "small company" earlier springs have been placed not only children's clothing shop counters, and has quite a reputation in some consumers.On June 5, the Kappa brand in Beijing, China signed new products release, "kappakids" officially unveiled, and this also marks this consistent, hailed it as "fashion, sports" brand into children's wear industry for adults.
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